Grailed Partnership
MoMa PS1
Project Details
MoMa PS1 was buzzing with excitement as it hosted the long-awaited return of their annual Halloween party, a beloved event that had been paused for a few years due to the pandemic. The legendary Susanne Bartsch, well-known as the queen of NYC nightlife, stepped back into the spotlight as the host of this unforgettable night once again. We were thrilled to get the unique opportunity to shoot an editorial look book inside her iconic Chelsea apartment, a true creative haven, and also had the fun task of coordinating a lively and spirited costume contest during the Halloween festivities.
How it came to LIFE
Site: https://www.grailed.com/drycleanonly/moma-ps1-x-grailed-halloween-party
https://www.grailed.com/drycleanonly/susanne-bartsch-moma-ps1-halloween-party
Social: IG
Retention: Email+Push
Contribution
I played a key role by producing the shoot for Susanne Bartsch at her famous NYC apartment, ensuring every detail was perfectly captured. I also helped coordinate the lively costume contest, where we invited an external photographer to join us, set up a glamorous red carpet backdrop, and carefully rated each creative costume showcased at the event.
