On Location: Series
Project Details
On Location was an editorial series from 2023-2025 that invited external photographers to uncover style in unexpected places. From the roaring engines of monster truck rallies to the vibrant scenes of Florida Motorcycle Week, and even the colorful chaos of paintball sessions, this series proved fashion knows no bounds. It celebrated style beyond the polished runways, capturing raw, real moments where fashion meets adventure and everyday life becomes a runway of its own. In total we posted 30+ different installments through those 3 years.
How this came to LIFE
These images were posted in the following places:
Site: Grailed.com/Drycleanonly
Social: IG
Retention: Email/Push
Contribution
My contribution involved managing external photographers by coordinating contracts and payments to ensure smooth operations. I took charge of making sure the images were executed correctly in their designated placements, maintaining the integrity of the visual presentation. Additionally, I performed thorough quality assurance checks for each installment, guaranteeing that every element met the highest standards before final approval.
