Grailed IRL Event
Lost and Found
Project Details
Lost and Found was an in-house series where our creative and brand team would partner with a local dry cleaner that would house all the prizes from our scavenger hunt throughout our respective cities. We would post tickets and their respective placements, and the founder would pick up a randomized clothing items from the dry cleaner. This would reward each follower that stayed close to our social channels. This event was held in New York City, Chicago, and Paris.
How it came to LIFE
Site: grailed.com
Social: IG
Retention: Email+Push
Contribution
I played a key role in this project by organizing the shipping and delivery of the products, ensuring everything arrived on time and in perfect condition. I also worked with our brand team to coordinate the dry cleaner, and the reward system, ensuring a seamless day. Afterwards, we would coordinate the clues on social, and posting the winners as well.
