Project Details

PUMA teamed up with Grailed to amplify the launch of the H-Street shoe’s freshest colorway. We took the kicks, orchestrated a killer editorial shoot, and blasted the vibe across our website, socials, email, and push notifications, making sure everyone caught the wave.

How it came to LIFE

Site: grailed.com/drycleanonly/the-return-of-the-puma-h-street
Social: IG
Retention: Email+Push

Contribution

I played a key role in this project by organizing the shipping and delivery of the shoes, ensuring everything arrived on time and in perfect condition. I also helped style the looks for the shoot, putting together outfits that showcased the shoes in the best light. Beyond that, I managed the full production of the shoot, coordinating all the moving parts to create a smooth workflow. After the shoot, I took the photos and turned them into eye-catching assets. Finally, I launched these assets across their respective placements, making sure the campaign reached the right audience with maximum impact.