Grailed Partnership
Post Archive Faction
Project Details
Post Archive Faction (PAF) teamed up with Grailed to help push out their brand onto the American Market. We took a few of their older archive pieces, set up a shoot with a photographer with a floating style, and created an editorial look-book that also became a poster-magazine. We also interviewed the founder, shot a few members of their team, and set up the interview on our site in their native language (korean). From there, we created a seamless brand collab that helped push PAF into a larger space.
How it came to LIFE
Site: https://www.grailed.com/drycleanonly/post-archive-faction-interview-dongjoon-lim (english)
https://www.grailed.com/drycleanonly/post-archive-faction-interview-dongjoon-lim-korean (korean)
https://www.grailed.com/drycleanonly/post-archive-faction-breathing-archive (english)
Social: IG
Retention: Email+Push
Contribution
I played a key role in this project by organizing the shipping and delivery of the clothing, ensuring everything arrived on time and in perfect condition. Beyond that, I managed the full production of the shoot, coordinating all the moving parts to create a smooth workflow. After the shoot, I took the photos and turned them into eye-catching assets. Finally, I launched these assets across their respective placements, making sure the campaign reached the right audience with maximum impact. Also worked with a printer to create poster magazines for distribution to friends and family.
