Paid Media Campaign
Project Details
This was Grailed’s very first campaign specifically dedicated to creating engaging content for Paid Media. The entire shoot was cleverly based around the lively idea of a party, capturing the excitement of the pre-game, the energy of the party itself, and the calm, relaxed moments afterward. The campaign featured 4 distinct talents, each expertly styled in 3 unique looks, which together helped catapult Grailed onto the map, reaching a much larger and more general audience than ever before.
How this came to LIFE
These images were posted in the following places:
Site: https://www.grailed.com/drycleanonly/paradigm-the-age-of-anti-core-2023
Social: IG/Tiktok/Facebook
Retention: Email/Push
Contribution
My contribution involved actively helping with production throughout the entire 12-hour shoot, carefully styling all 12 unique looks, and making sure every single asset was completed exactly as requested. This project ultimately resulted in the creation of over 100 different asset placements, significantly boosting the brand's visibility and allowing it to be showcased in a much broader and more impactful light.
