Grailed Campaign
Womenswear
Project Details
The Womenswear campaign was designed to introduce the exciting newest category joining Grailed’s ever-growing inventory. Historically, Grailed had a sister brand named Heroine, which, unfortunately, didn’t fare too well in capturing the womenswear market. This campaign was our clever way of combining both menswear and womenswear onto a single, seamless platform. The talent featured were all influencers, carefully selected to showcase a diverse and wide range of styles that truly represent the unique spirit of the brand.
How it came to LIFE
Site: https://www.grailed.com/drycleanonly/womenswear-launch
Social: IG/Tiktok/Youtube
Retention: Email+Push
Print: Magazine
Contribution
I played a key and integral role in this project by collaborating closely with our social team to carefully draft and finalize all contracts with our incredible talent. I also assisted with the production of the actual shoot, which featured three different sets: one video set, one photo set, and one behind-the-scenes photo set, adding layers of creativity and depth. The launch was spectacularly capped off by striking billboards and an exciting zine takeover at the Mulberry Iconic Zine Store, making a real splash. To celebrate our hard work and success, we hosted a fun and memorable dinner in Dimes Square, NYC. I had the opportunity to partner with every team involved, and this project ultimately became one of the most successful and rewarding ventures we’ve completed to date.
