Project Details

Drew Barrymore and Made By Gather had come together to start Drew’s new cookware collection “Beautiful” that launched in Walmart.

Contribution

I played a key role in the release by setting up the POPs, brainstorming creative influencer ideas, and ensuring a seamless market launch. My work involved close collaboration with our strategy, social, and product teams across Montreal and New York to bring the project to life with maximum impact. It was a wild ride filled with innovative sparks and nonstop teamwork, making sure every detail popped and every voice was heard. Together, we turned concepts into a buzzing reality, proving that creativity knows no borders.