Project Details

Crux and Ghetto Gastro came together for their second collection, where they announced two new color ways, exclusive to Target.

Contribution

I played a key role in the Crux and Ghetto Gastro collaboration by setting up the POPs, brainstorming creative influencer ideas, and ensuring a seamless market launch. My work involved close collaboration with our strategy, social, and product teams across Montreal and New York to bring the project to life with maximum impact. It was a wild ride filled with innovative sparks and nonstop teamwork, making sure every detail popped and every voice was heard. Together, we turned concepts into a buzzing reality, proving that creativity knows no borders.